Google Business Profile and local SEO are the set of actions that put your business on that map. It is the lowest-cost tool for gaining local visibility, and one of the most neglected by newly arrived Brazilian businesses.
What Google Business Profile and local SEO are
Google Business Profile (formerly Google My Business) is the free profile that shows your business on Google Maps and in search: name, address or service area, phone, hours, services, photos and reviews.
Local SEO is the set of practices that helps Google understand what you do and where you work, and consider your business relevant, close and trustworthy for people searching. It includes the profile, the website, reviews, data consistency across directories and content.
Organic results are not immediate. A well-built profile helps early, but SEO usually takes 3 to 6 months to show consistent effect.
Who it is for
Local businesses that serve customers in person or at their homes.
Companies that haven't claimed their profile yet or have an incomplete one.
Businesses with few reviews, or that never reply to the ones they get.
Companies serving several cities that need to organize their presence by area.
What we deliver
Profile creation, claiming and verification, with access in your company's name.
The right categories, services and service area, plus a description in English.
Consistent name, address and phone across the directories that matter.
A plan to ask for and reply to reviews from real customers, within Google's rules.
Photos, updates and regular posts on the profile.
Service and city pages on the website, aligned with the profile.
Tracking of calls, direction requests and clicks coming from Google.
How it works, step by step
- 01
Audit
We check whether the profile exists, whether it is correct and how local competitors appear in the searches that matter.
- 02
Complete profile
We adjust categories, services, description, hours, photos and service area.
- 03
Data consistency
We align name, address and phone on the website and in directories, so Google trusts the information.
- 04
Reviews
We create a simple process for happy customers to leave reviews and for you to answer all of them.
- 05
Content and follow-up
We update the profile, improve the website pages and track calls and rankings over the months.
Common local Google mistakes
- —
An unverified profile or wrong data
A profile that isn't verified, or whose phone and address differ from the website, loses ranking and can be suspended.
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Stuffing keywords into the name
Using anything other than your real business name violates the guidelines and can take the profile down.
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Buying reviews or asking for them in exchange for discounts
Google penalizes fake or improperly incentivized reviews. Ask real customers honestly.
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Not replying to reviews
Replying, including to negative ones, shows care to the customer who is deciding.
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Using a PO box as if it were a location
Businesses without a public location should use the service-area setting, not an address that isn't real.
What Google considers in local ranking
Google explains that local results depend mainly on relevance, distance and prominence. Relevance is how well the profile matches what the person searched for. Distance is how close the business is to the customer. Prominence is how well known the business is, which includes reviews, links and web presence.
You can't control distance, but you can work on relevance and prominence: a complete profile, the right categories, steady reviews and a website that confirms the profile's information.
Frequently asked questions
01How long until I show up on Google?
The profile starts working soon after verification, but local SEO usually takes 3 to 6 months to show consistent results.
02Do I need a physical address to have a profile?
Not necessarily. Businesses that serve customers at their location can set a service area. What you can't do is use an address that isn't real.
03Do you buy reviews?
No. We help you ask real customers for reviews honestly and within Google's rules.
04Does the profile stay in my company's name?
Yes. The profile and all logins stay in your company's name.