Landscaping is a visual service: the result shows, and customers often decide from the photos. It is also a recurring business — weekly or monthly maintenance — and one of bigger projects, like landscape design and hardscape.
For Brazilian landscaping companies in the US, marketing needs to show quality through images, win the local customer and open the path to recurring contracts.
Common industry pains
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Strong seasonality
In cold regions work concentrates in part of the year, and revenue has to be planned for the slow months.
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Low-price customers
Without positioning, customers compare only the price of mowing.
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A disorganized portfolio
Good photos exist, but they are scattered and rarely reach the website and social media.
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A seasonal crew
Hiring and training quickly in peak season requires demand forecasting.
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Maintenance contracts
Turning a one-time job into a recurring contract depends on a clear proposal and follow-up.
Recommended channels
- 01
Google Ads and Local Services Ads
Campaigns for “lawn care”, “landscaping near me” and landscape design projects, turned on by season. Local Services Ads, where available in your area, can be added as a complement.
- 02
Google Business Profile
A profile with services, area served, photos of recent work and reviews. It is the most important local storefront.
- 03
Reviews
A review request at the end of each project and each season, with a reply to all.
- 04
Website
A gallery by project type, pages per service and city, and a form to request a visit or estimate.
- 05
Social media
Before-and-afters, project time-lapses and garden care tips. It is the channel where landscaping shines most.
Seasonality
In regions with harsh winters the lawn and garden season runs from spring to fall, and winter can be used for snow removal (when it is part of the service), project planning and contracts for the following year.
Late winter is the time to turn on campaigns and the profile: many people start looking for a provider before the first mow. Whoever shows up first closes the season's contracts.
Frequently asked questions
01Does social media work for landscaping?
Yes, because the service is visual. Photos and videos of real projects build trust and also feed the website and Google.
02How do I turn a one-time job into a contract?
With a clear recurring proposal, follow-up after the first service and automatic renewal reminders.
03When should I start advertising?
Before the season starts. We plan campaigns to turn on when customers begin searching.