Someone hiring a contractor is handing money and their home — or business — to a stranger. That is why, in construction and remodeling, marketing has to do one thing above all: build trust before the first visit.
For Brazilian builders and contractors in the US the challenge is often double: competing with established companies and showing license, insurance and portfolio clearly, in English, where customers search.
Common industry pains
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A long sales cycle
Customers research for weeks, compare three or four companies and take time to decide. Whoever disappears after first contact loses the job.
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Trust, license and insurance
Customers want to know you are licensed, insured and have references. If that isn't on the website, they look elsewhere.
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A portfolio that doesn't show
Many great jobs stay on the owner's phone. Without organized photos, the work doesn't sell.
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Referrals as the only channel
Relying on referrals alone makes the flow of jobs irregular and unpredictable.
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Estimates that never get answered
A proposal goes out and nothing returns. Without follow-up, the customer signs with whoever followed up first.
Recommended channels
- 01
Google Ads and Local Services Ads
Ads for searches like “home remodeling” or “general contractor near me”, in areas and project types worth the margin. Local Services Ads, where available for your category and area, work as a complement.
- 02
Google Business Profile
A complete profile with services, areas served, project photos and license information, to appear on the map when someone looks for a contractor nearby.
- 03
Reviews
A systematic review request at the end of each job, with a public reply to every one. In a high-value service, reviews carry a lot of weight.
- 04
Website
A portfolio by project type, pages per service and per city, visible license and insurance, and a simple path to request an estimate.
- 05
Social media
Before-and-afters, project progress and behind the scenes with the team, to show method and care.
Seasonality
In harsh-winter regions like New England, exterior work concentrates in the warmer months and estimate requests tend to appear earlier: late winter and early spring are good times to have the website, profile and campaigns ready.
Interior work and kitchen and bathroom remodels run all year and can be worked during the period when exterior work slows down. Plan the year around these cycles instead of reacting only when the phone stops ringing.
Frequently asked questions
01Do I need a license to advertise?
License requirements vary by state and type of work, and you must meet them regardless of marketing. If you are licensed and insured, showing that on the website and on Google increases trust.
02Is advertising on Google enough?
Ads bring leads, but in construction customers want to see a portfolio, reviews and a serious website. That is why we combine ads with profile, website and reviews.
03Do you work with companies in any state?
Yes. We serve all of the US, based in Somerville, MA, and we work the market of each city where you operate.